By Sophia DavisJuly 4, 2026 Sports Here are several more engaging rewrites (source removed): – “No One Knows It’s On”: NBA Finals Steal the Spotlight from US World Cup Fans – NBA Finals Dominate as Americans Tune Out the World Cup – Why the NBA Finals Are Drowning Out US Interest in t The NBA Finals broadcast in the US has sparked apathy towards the World Cup, with many viewers unaware the tournament is even on. This highlights shifting sports interests as basketball dominates the American audience.