Former SM Entertainment CEO Lee Sung-soo launches a new U.S.-based K-pop company, aiming to expand the genre’s global reach and nurture fresh talent, Billboard reports. This marks a bold new chapter for K-pop’s international growth.
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SM Entertainment has announced “SMTOWN LIVE 2025,” a global concert event featuring top artists from its roster. The show is set to showcase new performances and innovative production, highlighting the company’s continued industry leadership.
A new landmark, “SM Entertainment Square,” was unveiled in downtown Los Angeles to honor Lee Soo Man and celebrate the global rise of K-pop. The sign highlights the cultural impact of SM Entertainment in bridging East and West.


