The Los Angeles 2028 Olympics will, for the first time, allow venues to sell naming rights, opening new revenue streams amid rising costs. This move reflects a broader trend in sports business strategies, says BBC.
Browsing: Los Angeles Olympics 2028
The 2028 Summer Olympics in Los Angeles promise thrilling competition from July 14 to August 1. Key venues include the iconic Coliseum and new state-of-the-art arenas, featuring traditional and emerging sports.